The problem: Get more people to start using bikes worldwide. The solution: Make cities more bike friendly. Its going to come down to urban planning, incentive

The problem: Get more people to start using bikes worldwide. The solution: Make cities more bike friendly. Its going to come down to urban planning, incentives, and community programs. Cheaper more affordable bikes are certainly a component of increasing adoption, but if you really want to move the needle we need the developed and developing world to look a bit more like the Netherlands, and not Texas.