I'm having a hard time understanding how that website is any different from reddit.com/r/startups. Sure, it looks different, but the content is the same. The re

I'm having a hard time understanding how that website is any different from reddit.com/r/startups. Sure, it looks different, but the content is the same. The reason I visit HN is for the people commenting here, not the actual posts. Even the simplest thread can spark an interesting discussion from physics to business. I fail to see how that site will try to build such atmosphere. The desgin is also too busy, looks like a wordpress blog with one too many plug-ins.