Variable electricity rates are the best way to encourage the user base to actually do this. I was on Griddy for 2 years and had a system where I'd run my AC har

Variable electricity rates are the best way to encourage the user base to actually do this. I was on Griddy for 2 years and had a system where I'd run my AC hard up until 4pm and then I'd set it to 78F until the rates came back down. Unfortunately these schemes were made illegal for the consumer segment in Texas because most people are complete dumbasses and need to be pandered to politically when anything unexpected happens to them (2021 winter power crisis).