I think they're relying on the fact that "Nord" sounds like "Nordic", so consumers think "they must be a Swedish company, I hear some Swedish techies are hardco

I think they're relying on the fact that "Nord" sounds like "Nordic", so consumers think "they must be a Swedish company, I hear some Swedish techies are hardcore on freedom, e.g. the PirateBay is Swedish!". In reality they're based in Panama, and their parent company is Dutch: https://support.nordvpn.com/hc/en-us/articles/19441152966161-Where-is-NordVPN-based https://support.nordvpn.com/hc/en-us/articles/19441152966161...