I think American culture wars would be a great meme (in the original sense of viral ideas) without any billionaires or politicians pushing it, simply because th

I think American culture wars would be a great meme (in the original sense of viral ideas) without any billionaires or politicians pushing it, simply because they are perfectly marketable, appeal to our desire for outrage, and can be weaponised to their advantage by attention/power-hungry parts of the population.