Probably all three, at a minimum (c): there's a rumour going around (that I can't source) the people working there are very happy every time the press calls the

Probably all three, at a minimum (c): there's a rumour going around (that I can't source) the people working there are very happy every time the press calls them "bond villains" because it correlates with the stock price going up. Thiel's associate Musk has been accused of (a) with regard to Iain M Banks' Culture series.