This kind of amazing customer care is something every company can aspire to - and not just for the obvious reason of making people smile. This cost LEGO maybe $

This kind of amazing customer care is something every company can aspire to - and not just for the obvious reason of making people smile. This cost LEGO maybe $300 and has netted them an incredible amount of positive press and rekindled emotional connections with their brand. If you want to read two great and inspiring books about this, read The Thank You Economy by Gary Vaynerchuk and Delivering Happiness by Tony Hsieh. We're working to build a culture of over the top customer service and these books are our bibles.