You do need it for analytics though, or any other non-essential purpose. You could probably argue self-hosted, privacy-preserving analytics is a "legitimate bu

You do need it for analytics though, or any other non-essential purpose. You could probably argue self-hosted, privacy-preserving analytics is a "legitimate business purpose" so doesn't need consent. AFAIK it's because you're sending user data to Google that you normally need consent for GA.