Heh, lovely story, but isn't this type of post what Reddit is for? Which is where i saw it on Friday, and 'shockingly' is the source (well, originally youtube)

Heh, lovely story, but isn't this type of post what Reddit is for? Which is where i saw it on Friday, and 'shockingly' is the source (well, originally youtube). On the topic; it is surely obvious to anyone in marketing/PR these days that doing something like this is almost always going to be a profitable move. The guy provided the story, even if they had to do something like this 10 times for it to 'go viral' it would be one hell of a lot of promotion for the money. It's not going to harm the recipient's Lego buying habits either.