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I heard an interesting story that Lego faced a crisis where they were losing market share and profitability and so they decided to do some licensing deals which
by djt 14y ago
I heard an interesting story that Lego faced a crisis where they were losing market share and profitability and so they decided to do some licensing deals which have had a very positive effect on their bottom line.
http://en.wikipedia.org/wiki/History_of_Lego http://en.wikipedia.org/wiki/History_of_Lego
- z02d 14y agohttps://www.youtube.com/watch?v=NdDU_BBJW9Y https://www.youtube.com/watch?v=NdDU_BBJW9Y
- sareon 14y agoYeah it was in the late 90s I believe that they were almost going bankrupt. Part of it too was the number of special pieces they would use for only one set. I have the Lego Book and it's a great read, goes into a lot more detail than that Wikipedia page.