I understand that they provide all the back-stuff to store your metrics data and an easy way to plug to the data to draw charts, analytics dashboard. I find it

I understand that they provide all the back-stuff to store your metrics data and an easy way to plug to the data to draw charts, analytics dashboard. I find it really cool tough I don't know if people/startuper prefer this flexible solution as Mixpanel one wich gives you already the front end functions. I don't know if they do but they should provide templates for creating a funnel, a retention graphs etc.