> For that reason, they should put every effort into ensuring that it is good as it can possibly be for anyone that pays for it, no matter the cost. Every effo

> For that reason, they should put every effort into ensuring that it is good as it can possibly be for anyone that pays for it, no matter the cost. Every effort? No matter the cost? They still have to run a business, I'm afraid... though the other possibility you didn't mention (but could be implied) is that they could have waited a little longer before releasing the retina displays. I don't see tech news sites swamped with articles about the disastrous retina ghosting issues, though... so perhaps most users agree with Apple's decision. I certainly see the business reasons for it (though I was buying a MBA for my wife soon after the new retina display was released, and intentionally got the older model to avoid the first release of new tech...).