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5 million / per year should (conservatively) pay for a staff of ~50. 30 in the newsroom, 10 in software/design, 5 sales, 5 mgmt). if they couldn't make a 100,0
by sami36 14y ago
5 million / per year should (conservatively) pay for a staff of ~50. 30 in the newsroom, 10 in software/design, 5 sales, 5 mgmt).
if they couldn't make a 100,000 iPad publication work for this kind of budget, they're bloated & should go out of business.
The failure of The Daily is not a statement on Apple's 30 % cut, iPad vs web publishing. It's a damning commentary on yesteryear's Journalism still not getting it.
- deleted 14y ago[deleted]
- natrius 14y agoThat isn't a conservative estimate. I worked for a news organization with a staff of about 30. Our budget was around $4.5 million, and we were pretty light on the (expensive) software side. That's also not accounting for profit, which is typically why people do these things.
- panabee 14y agoInteresting, would you mind breaking down the costs a bit more (e.g., fixed costs, cost per journalist, how many journalists vs support staff like IT personnel)?
- natrius 14y agoI don't remember specifics, but there were about 20 journalists, 5 tech folks and 5 business/fundraising people.
- sami36 14y agoThanks, care to share a lil bit more with us .Was that a dead-tree printed publication ? Were you generalists or catering to a niche ?
- natrius 14y agoIt was The Texas Tribune, a non-profit, online news organization that covers Texas state politics. http://www.texastribune.org http://www.texastribune.org
- sidupadhyay 14y agoThis may not be a comparable example, but the TexasTribune is a digital only publication that focuses on Texas news and political coverage. They operate on donations and through revenue from content partnerships. According to their about page[1] they will break even on $4.5 million this year. Looks like the model can make sense. You have to be smart about the audience and focus on quality, value-add content. 1. http://www.texastribune.org/about/ http://www.texastribune.org/about/