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I was wondering if someone was going to ask that :) We got a bunch of new accounts created, several times more than we would get in a normal day (though not a
by mwetzler 14y ago
I was wondering if someone was going to ask that :)
We got a bunch of new accounts created, several times more than we would get in a normal day (though not a huge amount).
The percentage of these twitter visitors to our site that created accounts was really low. Like you said, the average curious twitter person is not in the market for analytics infrastructure.
Something like a technical blog post has a much higher conversion rate, since it attracts more technical folks interested in that specific thing. But it is also much more costly (in terms of time) to produce.
We're learning as we go with this marketing stuff, but seems like more hits on the site is always a good thing. There's always some unquantifiable amount of "value" you get from building brand awareness.
- hayksaakian 14y agoalso, how would you say it compares to CPC ads via google? adwords kw tool says that there's low competition for 'analytics backend' it'd be interesting to know how twitter ads compare to more 'known' networks like adsense as far as ultimately increasing your user base.
- mwetzler 14y agoWe've just started trying out adwords and have a bunch of different phrases. Analytics backend wasn't one of them, so I just added it. Thanks for the tip! Looks like avg CPC for adwords is $0.58, but we've only gotten a few clicks so far and we have a low max price set. Not much of a sample size. The 6.4 cents per click for the twitter stuff is a CRAZY CHEAP price. Though it does have lower conversion, it might come out competitively when we calculate price per signup.
- hayksaakian 14y agointeresting, i didn't realize twitter was so cheap. once you have more data, it might make for an interesting blog post (hint, hint).
- mwetzler 14y ago:)