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I'm facing the same dilemma. I'm technical enough to get the product to MVP (though I suspect it will all need to be reworked to take it to scale), have enough
by EMRo 14y ago
I'm facing the same dilemma. I'm technical enough to get the product to MVP (though I suspect it will all need to be reworked to take it to scale), have enough marketing sense to get it distributed and have enough BD hustle to have found beta partners (we're an Enterprise B2B company) to test it with.
The one thing that irks me is being alone in the trenches. This $hit is tough and its like whack a mole. You nail one thing and another thing pops up. Wouldn't it be great to have four hands instead of just two?
I often think of it in terms of resources. Right now, the resources are my time, the money investors have put in and advisors' time to a lesser extent. To hit the milestones on the way to success you have to carefully allocate those resources. The kicker is the time portion. It is very easy as a lone founder to get deep into a rabbit hole (product feature, marketing approach or customer acquisition channel even) without having anyone to check you. Other eyes on projects help you to better allocate your resources in addition to giving you double the time-based resources to allocate. Advisors are cool but they aren't in the jungle with you and they won't wake up in the middle of the night to scribble ideas and email you about something that could be a game changer for your startup.
That said, with co-founders come issues of motivation, passion for the project, etc. Partnering with a great co-founder is like a marriage but it is not easy to find the right fit.
To sum it up, I have no clue. I'm weeble wobbling between the two myself.