They'll combine the "buy" and "rent" buttons if there's ever any realistic pressure to change. The typical consumer doesn't care. It's almost already like this

They'll combine the "buy" and "rent" buttons if there's ever any realistic pressure to change. The typical consumer doesn't care. It's almost already like this. Buying a movie is sometimes the exact same price or only a dollar more. They know what they're doing. Initially, the new button might say "buy license" and then eventually it will go back to just "buy".