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Did this actually translate to people using your product or service? You can pay people in india and china to click your link 1,000,000 times, but that means n

Did this actually translate to people using your product or service? You can pay people in india and china to click your link 1,000,000 times, but that means nothing if you have 0 conversions at the end of the day. While I DO think the ad was clever, and people would have looked into you due to curiosity, I doubt the general populace is interested in an analytics as a backend platform. While you've made a compelling argument that twitter ads can generate hype, you have not really shown whether that hype amounts to anything of value.

mwetzler 14y ago
I was wondering if someone was going to ask that :) We got a bunch of new accounts created, several times more than we would get in a normal day (though not a huge amount). The percentage of these twitter visitors to our site that created accounts was really low. Like you said, the average curious twitter person is not in the market for analytics infrastructure. Something like a technical blog post has a much higher conversion rate, since it attracts more technical folks interested in that specific thing. But it is also much more costly (in terms of time) to produce. We're learning as we go with this marketing stuff, but seems like more hits on the site is always a good thing. There's always some unquantifiable amount of "value" you get from building brand awareness.
- hayksaakian 14y ago
  also, how would you say it compares to CPC ads via google? adwords kw tool says that there's low competition for 'analytics backend' it'd be interesting to know how twitter ads compare to more 'known' networks like adsense as far as ultimately increasing your user base.
  - mwetzler 14y ago
    We've just started trying out adwords and have a bunch of different phrases. Analytics backend wasn't one of them, so I just added it. Thanks for the tip! Looks like avg CPC for adwords is $0.58, but we've only gotten a few clicks so far and we have a low max price set. Not much of a sample size. The 6.4 cents per click for the twitter stuff is a CRAZY CHEAP price. Though it does have lower conversion, it might come out competitively when we calculate price per signup.
    - hayksaakian 14y ago
      interesting, i didn't realize twitter was so cheap. once you have more data, it might make for an interesting blog post (hint, hint).
      - mwetzler 14y ago
        :)

mwetzler 14y ago

I was wondering if someone was going to ask that :) We got a bunch of new accounts created, several times more than we would get in a normal day (though not a huge amount). The percentage of these twitter visitors to our site that created accounts was really low. Like you said, the average curious twitter person is not in the market for analytics infrastructure. Something like a technical blog post has a much higher conversion rate, since it attracts more technical folks interested in that specific thing. But it is also much more costly (in terms of time) to produce. We're learning as we go with this marketing stuff, but seems like more hits on the site is always a good thing. There's always some unquantifiable amount of "value" you get from building brand awareness.

hayksaakian 14y ago
also, how would you say it compares to CPC ads via google? adwords kw tool says that there's low competition for 'analytics backend' it'd be interesting to know how twitter ads compare to more 'known' networks like adsense as far as ultimately increasing your user base.
- mwetzler 14y ago
  We've just started trying out adwords and have a bunch of different phrases. Analytics backend wasn't one of them, so I just added it. Thanks for the tip! Looks like avg CPC for adwords is $0.58, but we've only gotten a few clicks so far and we have a low max price set. Not much of a sample size. The 6.4 cents per click for the twitter stuff is a CRAZY CHEAP price. Though it does have lower conversion, it might come out competitively when we calculate price per signup.
  - hayksaakian 14y ago
    interesting, i didn't realize twitter was so cheap. once you have more data, it might make for an interesting blog post (hint, hint).
    - mwetzler 14y ago
      :)