OpenAi dropped what they called 'side quests' like Sora [0] after Anthropic pursued a strategy of targeting software engineers. In many companies, it's IT who

OpenAi dropped what they called 'side quests' like Sora [0] after Anthropic pursued a strategy of targeting software engineers. In many companies, it's IT who will have major input into which company they sign up with as non-technical leaders need guidance, and by making IT fan boys of Claude Code, the enterprise contracts followed. [0] https://builtin.com/articles/openai-side-projects https://builtin.com/articles/openai-side-projects