Apple sells about 400 million units a year. If they ate an average $100 margin decrease on every one of those sales, that profit number wouldn’t go down from $

Apple sells about 400 million units a year. If they ate an average $100 margin decrease on every one of those sales, that profit number wouldn’t go down from $120bn to $119bn, it would go down to $80bn. Now you can absolutely argue that $80bn is still an excessively large number, but just so we’re being realistic about what the difference we’re looking at here is, it’s not a tiny percentage of their profits, it’s a third.