Since I've already heard about of lot of these through Hacker News, I can't really comment on how interesting this store would be to the average consumer. Apar

Since I've already heard about of lot of these through Hacker News, I can't really comment on how interesting this store would be to the average consumer. Apart from that, the website looks very nice. The "home" button (little house symbol) has an awkward animation (why can't it just highlight?), but other than that it looks very clean and professional. On last thing: it took me a while to realize that all of the hardware featured on the store interacts with iPhones. I got the "App Store for hardware" message, but for some reason my brain didn't connect that with only iPhone hardware. Perhaps if I owned an iPhone that connection would form more quickly.