I thought this was going to be about the actual dish-ware, not food. I remember one of the few newer fancy/expensive restaurants in San Francisco that survived

I thought this was going to be about the actual dish-ware, not food. I remember one of the few newer fancy/expensive restaurants in San Francisco that survived the 2000 dot-com crash did so in part by dropping their custom-made (along with their restaurant logo) dishes/glasses for normal plain dish-ware. (They also simplified their menu - still very good, just a bit less exotic)