I find this phenomena happens with viral posts on Reels and TikTok. The first time I see an example of a trend, I'm delighted! I've never seen anything like thi

I find this phenomena happens with viral posts on Reels and TikTok. The first time I see an example of a trend, I'm delighted! I've never seen anything like this before, and what a great idea! But then I see a second example of the same trend, then a third. Soon I'm sick of them. For the Reel creator, it doesn't matter if their Reel is the "second time" for many people. As long as they happen to catch enough "first timers" in their dragnet, their post will perform well.