3 ms·

Oof, that’s a ~20% increase across the entire lineup. Ram and storage are particularly expensive, as can be expected: mbp m5 pro $1700 -> $2000, m3 ultra $4000

Oof, that’s a ~20% increase across the entire lineup. Ram and storage are particularly expensive, as can be expected: mbp m5 pro $1700 -> $2000, m3 ultra $4000 -> $5300. To be expected, there’s only so much margin apple is willing to lose and everybody else already increased prices. I’m surprised that iphones didn’t get a price raise while neo did. Neo seems like a clear market share attempt so that they can upsell on services, I would’ve expected either both of those or neither to get dinged.

elicash 4mo ago
I think the Neo was eating into their Air sales, and not merely bringing the Mac to a new market.
TalkingCodeMonk 4mo ago
They also inexplicably snuck in a 50% increase for the TV 4k, just to be extra greedy. Treat yoself Tim Apple!
- 0cf8612b2e1e 4mo ago
  That’s infuriating. I was hovering over the buy button last week, and now that’s a deal breaker. I was already going for the premium price point for hard-to-justify reasons.
  - 0cf8612b2e1e 4mo ago
    Update: while I am terribly unhappy to give them money, there are still retailers who are listing the previous price and I was able to scoop one up before the hike went into effect.
- fckgw 4mo ago
  The majority of the component cost in the AppleTV is likely the storage so that's a big hit.
  - Marsymars 4mo ago
    Having the ethernet port and Thread radio gated behind the 128gb model is obnoxious. I have three Apple TVs that are ethernet connected and form the backbone of my home's Thread network, but they have <5 apps installed and would do fine with 32gb rather than 128gb. (And in fact, they are all currently 32gb models from the previous generation where those did include ethernet.)
    - thejazzman 4mo ago
      at a (previously) $20 price difference, why would they add a 3rd model?
      - Marsymars 4mo ago
        I don't know what makes sense for Apple's supply chain and BoM, I'm just saying that the price for my home's worth of Apple TVs with the minimum functionality I use has gone up by over 50% since the previous-gen model and now sits at over $1,000 in local pricing. That's the kind of pricing that makes me start to consider the Google 4K Streamer even if it's a UX downgrade - for $300 I get ethernet and Thread on every TV.

elicash 4mo ago

I think the Neo was eating into their Air sales, and not merely bringing the Mac to a new market.

TalkingCodeMonk 4mo ago

They also inexplicably snuck in a 50% increase for the TV 4k, just to be extra greedy. Treat yoself Tim Apple!

0cf8612b2e1e 4mo ago
That’s infuriating. I was hovering over the buy button last week, and now that’s a deal breaker. I was already going for the premium price point for hard-to-justify reasons.
- 0cf8612b2e1e 4mo ago
  Update: while I am terribly unhappy to give them money, there are still retailers who are listing the previous price and I was able to scoop one up before the hike went into effect.
fckgw 4mo ago
The majority of the component cost in the AppleTV is likely the storage so that's a big hit.
- Marsymars 4mo ago
  Having the ethernet port and Thread radio gated behind the 128gb model is obnoxious. I have three Apple TVs that are ethernet connected and form the backbone of my home's Thread network, but they have <5 apps installed and would do fine with 32gb rather than 128gb. (And in fact, they are all currently 32gb models from the previous generation where those did include ethernet.)
  - thejazzman 4mo ago
    at a (previously) $20 price difference, why would they add a 3rd model?
    - Marsymars 4mo ago
      I don't know what makes sense for Apple's supply chain and BoM, I'm just saying that the price for my home's worth of Apple TVs with the minimum functionality I use has gone up by over 50% since the previous-gen model and now sits at over $1,000 in local pricing. That's the kind of pricing that makes me start to consider the Google 4K Streamer even if it's a UX downgrade - for $300 I get ethernet and Thread on every TV.