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> The company is repeating the one still working play they have [raising prices], circling the wagons around the enterprise market, effectively raising the barr
by walkon 14y ago
> The company is repeating the one still working play they have [raising prices], circling the wagons around the enterprise market, effectively raising the barriers to exiting.
Raising prices lowers the barrier to exit because the costs of switching to another platform become that much less expensive relative to staying with the Microsoft stack.
- cooldeal 14y agoMaybe his logic is that people get more invested in a platform by spending more and thus don't want to switch. Okay that doesn't make any more sense either, but it's a trademark Charlie Demerjian rant, logic goes out of the window. You should read some his anti-Nvidia rants, it's like Microsoft-Nvidia-Intel ran over his puppy or something.
- craigching 14y agoWhat I took from that quote was that this was the effective MS strategy before and it worked, but that it won't work this time. So I think your response is in agreement with the article, at least the way I read it. It's hard to know for sure, though, with so much sarcasm in the article. EDIT: Changed OP to article.