PG was certainly known for that (e.g. https://www.joelonsoftware.com/2003/11/22/22-2/ https://www.joelonsoftware.com/2003/11/22/22-2/) but I don't think it made

PG was certainly known for that (e.g. https://www.joelonsoftware.com/2003/11/22/22-2/ https://www.joelonsoftware.com/2003/11/22/22-2/) but I don't think it made him rich. Selling Viaweb did.