Problem is that in some markets (e.g games) you can't really help but be beholden to some large publisher. Whether it be Apple, Steam or MS. You can hedge your

Problem is that in some markets (e.g games) you can't really help but be beholden to some large publisher. Whether it be Apple, Steam or MS. You can hedge your risk a little by releasing across multiple platforms but then there is still the risk that one platform in particular accounts for 50%+ of your sales and you could lose that at the drop of a hat.