The problem is that the company is burning existing customers - for whom the hardware has already been long purchased - to subsidize new customers coming in dur

The problem is that the company is burning existing customers - for whom the hardware has already been long purchased - to subsidize new customers coming in during this time of higher hardware costs. And burning existing customers costs a lot more than soaking new customers. Churn always costs far more in lost revenue than a slowdown in new customers. Plus, it impacts market image in a deeply negative way.