"Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-t

"Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term." — News Corp CEO Rupert Murdoch Translation: we're shutting it down because we couldn't find anyone with less than two brain cells to like and pay for our crappy content.