They say it's $100 for the ultimate edition but really, due to how much stuff they're locking into only that edition (certain shops and stores in game), that's

They say it's $100 for the ultimate edition but really, due to how much stuff they're locking into only that edition (certain shops and stores in game), that's the base edition and the $80 one is the lite edition. It is simply a marketing trick to have a 100 dollar price tag without as much pushback.