I'm not sure how that would legally work in EU: several countries have strict rules about ads having to be clearly distinguished from non-ads material. I know t

I'm not sure how that would legally work in EU: several countries have strict rules about ads having to be clearly distinguished from non-ads material. I know that UK has pretty strict rules about product placement in broadcasts too for example. Yes they can do ads, but if they try to be subtle they will likely (eventually) be hit with fines. Though, do the current rules apply to AI? Likely unclear. But if this becomes a problem I would expect new consumer protection regulation to be introduced aimed at this specific issue.