Except you knew it was a lie, and they knew that you knew it was a lie, and you knew that they knew that you knew it was a lie. There was exactly zero deception

Except you knew it was a lie, and they knew that you knew it was a lie, and you knew that they knew that you knew it was a lie. There was exactly zero deception. At a certain point it's marketing, advertising, copywriting, not a Lie in the sense that anyone was made to believe something untrue.