It's the way the human psyche works, which is why the second-order versions from marketers, media, etc., exist in the first place. Trying to change that global

It's the way the human psyche works, which is why the second-order versions from marketers, media, etc., exist in the first place. Trying to change that globally would amount to modifying human evolution. That kind of task you can't even call biting off more than you can chew; it's more the kind that bites you off, and then chews you in your entirety. But that doesn't mean we can't do something at an individual level, and even a group level.