I can't be the only one who stops reading articles when the entire first section is contorted self-congratulation? This is up there with The Next Web always va

I can't be the only one who stops reading articles when the entire first section is contorted self-congratulation? This is up there with The Next Web always vainly touting what they "told us" in the last article. Say something interesting. Don't tell me how great you are. It immediately diminishes my opinion of people and companies because it makes it clear they are more interested in recognition and taking credit than in being interesting.