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>>There's still this pervasive idea that if you're not a member of some multi-corporation conglomeration like Toyota or Sony, that you're not doing "real" busin

>>There's still this pervasive idea that if you're not a member of some multi-corporation conglomeration like Toyota or Sony, that you're not doing "real" business. I agree, and it drives me kind of nuts. This is something I think you need to work with, rather than against, since this is a reality that won't change in the short term. Our solution will be to try to get some of these large Japanese companies as customers, to give us the credibility we need to approach more and more businesses around Japan, and I'd advise anyone else trying to break into the B2B market to do the same.

harisenbon 14y ago
Agreed -- Nagoya is also especially well-known for never sticking their neck out. "If Tokyo and Osaka are making gazillions of dollars on it, we MIGHT consider it" is the general position around here, but I think it's very indicative of most traditional Japanese businesses. And like you say, that's why it's important to have some of those big names under your belt. It's one of the best parts of my sales pitch to Japanese companies where I can say "Oh yes, I've done work with Toyota on improving their processes." (Also, when I was looking at Priuses, I told the salesguy that I made the app he was showing to me, but it didn't get me a discount on the car)