I don't disagree that this device is very likely too expensive to sell well. But! The price is not insulting. You can built a slightly faster PC for a little l

I don't disagree that this device is very likely too expensive to sell well. But! The price is not insulting. You can built a slightly faster PC for a little less, but that PC would be ~10 times larger, it would be louder, it would lack features like HDMI-CEC and good wifi/bluetooth. It really wouldn't compare for living room usage. In order to get anywhere near the size of the Steam Machine, you'd have to exceed its costs.