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The uncanny valley refers to the point where something feels almost-but-not-100% realistic, and that evokes a sense of discomfort in people. Google's search re

by yen223 14y ago

The uncanny valley refers to the point where something feels almost-but-not-100% realistic, and that evokes a sense of discomfort in people. Google's search results are now almost-but-not-100% personalized, and that evokes a sense of annoyance in people. [Disclaimer: Not the OP]

whatusername 14y ago
[Also not the OP] One of the ways you can see this in action is with re-targeting. If you visit somewhere like SEOMOZ or www.shoesofprey.com (with cookies enabled) you will start seeing advertisements for them pop up everywhere. It feels strange (especially since I am a long way from teh target market for something like Shoes of Prey -- checking them out as an interesting Australian startup does not mean that I want to buy a custom-built pair of high heels)