I just don't get it. First, the ideology behind the service seems to be predicated on a straw man: few people think that cloud backup services are insecure, unt

I just don't get it. First, the ideology behind the service seems to be predicated on a straw man: few people think that cloud backup services are insecure, untrustworthy or otherwise worrisome. Moreover, the physical aspect seems to be a gimmick intended to demonstrate the philosophy of the service: this will be an exact replica of what you put on the drive. The results are the same, though, as the ultimate goal is to expose the data via a web service (with the option to receive a physical copy as well). Moreover, there is a greater requisite time investment to use a service like this, insofar as one has to perpetually move the data to the drive, then take it to the post office. There is also the added cost of supplying a physical entity, which clearly translates to an inordinately high monthly charge that will be indefensible for most. It's a lot of work and a lot of money for a utility of debatable value.