A few tips I've picked up by finding a few ebook marketing websites recently by accident: * Long-form! Write a lot of text explaining why your ebook will be u

A few tips I've picked up by finding a few ebook marketing websites recently by accident: * Long-form! Write a lot of text explaining why your ebook will be useful, giving helpful examples (but not real answers... that's in the ebook) and basically just lots of stuff that'll make the reader feel like you've put lots of work into this thing, you're giving them all this text for free, and it'd be kinda rude if they didn't buy a copy of your ebook. * Get people saying "yes": the simplest is to only have the beginning of your interminable pitch on the home page... don't have any actual info there (not even the fact that you're selling an ebook): instead, put a big link at the bottom of page 1 that says "Yes! I'd like to learn more!" or similar. * Urgency AND anchoring in one! When you finally show the price (after initial anchoring like "most people would expect to pay hundreds of dollars for tips this valuable"), use a bit of JavaScript to say that "Our normal price is $79 -- but due to high demand we've lowered the price to only $49... but only until " + tomorrowsDate + "! If you miss this flash sale, you'll need to pay full price, sorry!" * Get their email so your long-form sale can go on forever! Require an email address to see an excerpt, or maybe even to see the page with pricing. Then every week or so send them an email with another ton of text, and "accidents" like "oh no, we accidentally lowered the price with a typo but we'll have to honor that just for today!" This is only partly tongue-in-cheek. This may sound annoying -- and indeed, it is -- but I'll bet it really works. Even recognizing the tricks at each step, it's sometimes hard for me to avoid getting sucked in.