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I disagree with the "nearly impossible to obtain" concept. That's suggesting they're something special or inhuman that your average person can't obtain, while i
by symptic 18y ago
I disagree with the "nearly impossible to obtain" concept. That's suggesting they're something special or inhuman that your average person can't obtain, while it's quite the contrary. 37S is a great example f what busting your ass can accomplish; which I've found is the key to most cases of success. A good idea helps, but until you really take it to heart and live with the devotion it takes to succeed, you won't get very far with any product, no matter how revolutionary.
- dasil003 18y agoStatistically speaking, hiring a good marketing person is going to be much more effective than a long term strategy of becoming a thought leader in your target market (how many target markets have thought leaders anyway?) and then exploiting your massive popularity for an instant word-of-mouth network effect when you launch your first product. Even 37s themselves did not engineer this success. Instead they focused on doing what they do well. They did not get where they are by picking some outlier to emulate.