Since 2024, the traffic to our content based marketing pages is down about 85%. What I don't get is how Google has not been terribly impacted as well by the ri

Since 2024, the traffic to our content based marketing pages is down about 85%. What I don't get is how Google has not been terribly impacted as well by the rise of the zero click SERP. Their SERP ad revenue, which is click-based, must be down by a similarly egregious amount. That being said, I've been unable to find any published numbers to refute or confirm this thesis.