There are piles and piles written on this subject. Harvard Business Review is just full of research and essays on it. Every now and then, an article like this s

There are piles and piles written on this subject. Harvard Business Review is just full of research and essays on it. Every now and then, an article like this surfaces, a "case study" that is the result of survivorship bias - a description of one or two people that succeeded, their "advice", and values. What I think the community of entrepreneurs needs, is a more methodical research and insights taken from much larger samples. See for example Roger Martin's "Fixing the Game".