Favours, status, time, attention, information, morals, desires: Individuals seem to run on invisible currencies, not money. Earning and spending money does in

Favours, status, time, attention, information, morals, desires: Individuals seem to run on invisible currencies, not money. Earning and spending money does influence our decisions, but to me most people seem to have other invisible drives. Even businesses have goodwill: a $ valuation of many non-financial values. I haven't done economics at university: is utility and externalities the only words that covers that concept?