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Thanks for sharing - this was a great writeup on getting start in selling software. One word of caution from my own experience: networking is not a sustainabl
by jonmc12 18y ago
Thanks for sharing - this was a great writeup on getting start in selling software.
One word of caution from my own experience: networking is not a sustainable way to build a business, but it is a great way to bootstrap your sales process.
3 reasons:
1) If you want to grow larger, it is necessary for the sales process to be bigger than your own set of relationships and abilities. At some point you have to make a break from the comfort of being yourself in a networking environment, and implement a more robust marketing plan that involves PR, advertising, other sales people, etc.
2) Networking itself has a limited (though sometimes highly targeted) audience. This is perfect when you start, but limiting at the point you need to grow.
3) Even if the goal is to remain a small consulting firm, automation of at least some aspects of lead generation and sales is necessary for efficiency. For instance, putting a process in place to hit up your existing customers for leads.
- rgrieselhuber 18y agoThanks for the advice. Makes a lot of sense. I started out with consulting but am transitioning to a SaaS company, so this sounds like good advice. From an operations perspective, I am making use of as many tools / process automation as possible. I mentioned it in another thread, but the book "The New Solution Selling" does a great job of outlining the benefits of a strong sales process.