Yup. But every age has it's storytelling style. Right now, I'm reading Grant's memoirs; It's extremely self-effacing; He speaks of some of his more heroic

Yup. But every age has it's storytelling style. Right now, I'm reading Grant's memoirs; It's extremely self-effacing; He speaks of some of his more heroic moments as a young commissioned officer as if he was walking home from the grocery store. The book has interjections marked "PUBLISHER:" where it is explained that he received this or that medal or recognition for this heroic action that he had just described in such a humble manner. Your storytelling style will effect who your story appeals to. I mean, great storytellers can transcend styles, but for most of us? we're writin' form letters. And really? there's nothing wrong with that. (I do think there is something wrong with the 'all nighter' myth, especially when told to people too young to know that it's a lie, but it's largely inseparable from the silicon valley mythos.)