Folks have been beating this drum for as long as I've worked in software, dating to the Hadoop era, and it remains true today. So much of "big data" only appea

Folks have been beating this drum for as long as I've worked in software, dating to the Hadoop era, and it remains true today. So much of "big data" only appears big because it's poorly stored, or is represented wastefully (in persistent storage or in memory).