I think that it's generally understood that we mean '3rd party ads' when referring to advertisement (at least in this context). Google's blogs are obviously ad

I think that it's generally understood that we mean '3rd party ads' when referring to advertisement (at least in this context). Google's blogs are obviously ads for its products, but you go there knowing this, yet still want to read the content anyways. When you go to NYTimes to read about world news and get shown an ad for a blender, that's entirely different.