"Should we worry about ads aimed specifically at us everywhere we go on the Web and, increasingly, on our mobile devices too? Yes, and not just because the ads

"Should we worry about ads aimed specifically at us everywhere we go on the Web and, increasingly, on our mobile devices too? Yes, and not just because the ads can be invasive and annoying. Real-time bidding also makes the online marketplace less of an even playing field, allowing companies to send loyalty points or discounts — or price increases — to individuals based on their perceived spending power. The travel site Orbitz, after learning that Mac users spend 30 percent more on hotel rooms than P.C. users, has started to send Mac users ads for hotels that are 11 percent more expensive than the ones that P.C. users are seeing, according to a recent Wall Street Journal article." Isn't that complaining about ads being intrusive, then complaining about not getting ads because of targeting? It's not like Orbitz charge mac users more money by upping the prices only for them. It's funny because I did a ton of consumer search at Nokia and spend hours and hours listening to people talk about advertising on mobile and irrelevancy was one of the biggest problems. Better targeting saves advertisers money and should piss users off less.