Unrelated to the blog article, I hadn't heard of Pixlee until now. The company appears to scrape Instagram and try to measure brand awareness/usage/trends/____

Unrelated to the blog article, I hadn't heard of Pixlee until now. The company appears to scrape Instagram and try to measure brand awareness/usage/trends/______ by analyzing the pictures. Probably advertised as "Twitter-like sentiment analysis for Instagram." Image recognition is a hard problem. Good luck to them. Scraping Instagram? Wow, that just gives me more pause about putting too much personal info on social networks. Will people create a startup that measures risk profiles for insurance companies based on how many beers or cigarettes appear in pictures? Or pictures that include known felons or people with police mug shots? It will be interesting to watch this space.