A lot of people don't get podcasts. They think it's a genre (and that it applies to the show(s) they watch on YouTube). For a large segment, telling them that

A lot of people don't get podcasts. They think it's a genre (and that it applies to the show(s) they watch on YouTube). For a large segment, telling them that a feed reader is for podcasts but for reading will just elicit a "what?"