On a related note, Google, Bing, and now Facebook trap us in a custom-me bubble - only showing search they think are relevant to us. This kind of information so

On a related note, Google, Bing, and now Facebook trap us in a custom-me bubble - only showing search they think are relevant to us. This kind of information sorting is fine but it makes hard for me to search something "objectively" - have to go through Incognito or clear cookies, sign out etc... I think this paradigm will collapse as we become globalised. My question is when and what will replace it.